Sega, the use-to-be only threat to Nintendo are now 3rd party as you know. Many have said that when Sega went 3rd Party they would be the greatest software company out there. As of now they aren't, but things are about to change at Sega.
Sega has not been happy about its sales as of lately, and are now making strides to switch from quantity to quality with all their games.
"It's true that we haven't secured as much market share of packaged video game software as we'd like," said Hisao Oguchi, the 43-year-old new president of Sega.
"But given our resources, and with the launch of next-generation game consoles, we can double the sales of our packaged software to about 20 million units in that (five-year) time frame."
Sega plans to sell over 9 million software by March of 2004.