Get Shibuya Productions to manage/absorb KS?
Posted: Sun Jun 28, 2015 9:58 am
I've bitten down on my criticism of this Twitch stream thus far, as negativity and losing of focus are not the things you really want in the middle of a campaign. But suffice to say, the communications and Kickstarter management through Awesome Japan, from things like the delay and confusion on the Reddit posting and timing and right the way through to this stream have been completely lackluster. YS Net themselves are a Japanese team, presumably working hard right now on development, who need a bridge between themselves and the global community. That bridge, when you're talking about millions of dollars and thousands of backers, needs to be airtight. It seems like Awesome Japan are comprised of about three people and one, now infamous, native speaker. The Kickstarter page has about 21,000 comments, largely in English. They couldn't even get through any follow up questions on the stream and cut it short.
But I don't think now is the time for a postmortem of what went wrong. We need momentum and to move forward. Hiring a new PR team at this stage is out of the question, if not for the matter of fees alone.
I've noticed that Cedric Biscay, as co-producer, has been pretty solid and professional in following up when asked. He insisted on direct answers and clarity to the fans. As soon as someone said to him, move the stretch goals to the top of the page, it happened almost immediately. They seem to on point and they've just got their Japanese office. Biscay is the CO-PRODUCER of the game. I think they need to absorb AJ's operation into their own and co-ordinate it themselves, or at least TAKE CHARGE of it. It's the most economical option I can think of.
Biscay on Twitter: https://twitter.com/CedricBiscay
Shibuya Productions: https://twitter.com/ShibuyaProd
But I don't think now is the time for a postmortem of what went wrong. We need momentum and to move forward. Hiring a new PR team at this stage is out of the question, if not for the matter of fees alone.
I've noticed that Cedric Biscay, as co-producer, has been pretty solid and professional in following up when asked. He insisted on direct answers and clarity to the fans. As soon as someone said to him, move the stretch goals to the top of the page, it happened almost immediately. They seem to on point and they've just got their Japanese office. Biscay is the CO-PRODUCER of the game. I think they need to absorb AJ's operation into their own and co-ordinate it themselves, or at least TAKE CHARGE of it. It's the most economical option I can think of.
Biscay on Twitter: https://twitter.com/CedricBiscay
Shibuya Productions: https://twitter.com/ShibuyaProd