Shenmue Dojo

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http://www.donotlink.com/fsl5

Shenmue III's Placeholder Box Art Is Hilarious

Phil Owen, Kotaku

I don’t particularly care about the Shenmue III Kickstarter because I don’t fund other people’s creative endeavours and I can’t bring myself to have feelings about anything happening in 2017 right now. But if I did donate to kickstarters or had meaningful early-stage interest in a Shenmue threequel, the placeholder box are for the newly announced backer-only PS4 physical copy might cure me of the desire to donate to this specific project.

Sceptical fans already had a few pretty solid reasons to hold on to their money, like Sony’s ambiguously defined involvement in production. Today in a campaign update they announced that all contributors at $60 or higher can now opt in for a physical PS4 copy of the game, something a lot of folks had requested as an option.

But for placeholder art they’re using the same key art you’ll find all over the campaign page (more than 20 times), and when they place that image and the hokey title font onto a mockup of a PS4 game box it just looks so much worse. When I saw that mockup this morning I tweeted this:

like why would anybody look at this image and think "yes the person who made this mockup deserves my money" pic.twitter.com/wH5LwJjhC3

July 3, 2015

With that promo image Shenmue III goes from being an abstract concept at this stage to a tangible product I can imagine holding. That the box won’t actually look like that is immaterial. For now, this ridiculous picture of a bargain bin-looking game is Shenmue III to me.

Amplifying the pain is that the campaign already had a PC physical copy reward tier, and it just had this image to promote that:

Shenmue III's Placeholder Box Art Is Hilarious

That’s totally okay! Cool, classy, not something that your friends would make fun of you for if they saw you’d donated to a Kickstarter in order to get it. The awful PS4 placeholder art, on the other hand, projects a pretty off-putting image into our heads, one that indicates that maybe they’re not putting the love and care and effort into the project that we’d hoped. I’m not saying that’s how it actually is—I could not possibly know that—I’m saying that’s the sort of thought that comes to mind when I look at that picture. There’s a very good reason, after all, that placeholder box art is usually just the game’s title on a black background. Public perception is important.

Especially, you know, when you’re trying to get people to buy a game at least two-and-a-half years before they can play it.

Phil Owen; i'm paraphrasing since the shameless moron deleted this part out of his article almost straight away wrote:If you want to come give me hell on Twitter, go for it"

Phil Owen; i'm paraphrasing since the shameless moron deleted this part out of his article almost straight away wrote:If you want to come give me hell on Twitter, go for it"

elfshadowreaper wrote: I've been looking for an excuse to never go to Kotaku again. Looks like this is the perfect one. I've always hated Gawkers politics and general news coverage. I like lifehacker but I can live without it.

mjq jazz bar wrote: Don't even talk to him. He's clearly looking for a reaction when you read his timeline. It's sad that's who Kotaku employs.