It is the Square Enix approach no doubt. Funny, considering that Bioware said that FFXIII wasn't an RPG and then they released ME3.
I dunno, I loved the first 2 games, both created a sci fi setting worth getting excited about just for these games. Then the last game in the trilogy was fucked up badly. There are some high points in there, on par with anything the series has yet to offer but they're few and far between. I wasn't angry with it like a lot of others were, just disappointed.