I'm shocked that they went for $60 for the psychical version, I really thought that it would be about $80 or $100. It's good though as last I read only about 30% of people who buy games ever buy digital games. Also making it a limited edition will get people who where going to wait reaching into their wallet.
As for the whole put your face in Shenmue 3 stuff I'm not a fan. Looking at the members gallery you aren't the best looking bunch. If any of you care about Shenmue when you finally get the message asking you too send in a picture you should all do the right thing and send one of Paul Rudd.