Shenmue 3 Kickstarter announced at E3 2015!

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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby Bigwilma » Thu Jun 18, 2015 12:32 pm

Deta wrote: You cant emphasize the need of excellent promotion enough on this project. Promotion is in key role to make this project succeed. How will they promote and manage to capture new players to play the game without playing the first two. Even if there will be a short movie. Will that be enough and how else they would sell the game for the newcomers. The promotion team is getting huge opportunity to show what they are capable to do. This was one of the biggest reasons along the ps2 why Shenmue started to stumble so early on the road.


We have a long way to go yet but the initial announcement created a huge noise, the Shenmue community have turned this up to 11 and generated a huge buzz online promoting interest in Shenmue way beyond just the gaming press. Honestly the hype generated by the online community is priceless, can't be manufactured, can't be bought and can't be replicated, it's been unbelieveable.

While there will be a comms strategy for Shenmue III the game, imo the project needs something akin to a campaign, an overall comms strategy to tell every gamer that they simply must play this game, which i see no evidence of. For instance the design of the kickstarter is poor, the reward tiers and benefits have gaping holes. Somebody overseeing all of the project from an overall comms perspective would have seen that straight away, nailing the kickstarter is just as important as nailing E3, momentum is everything with Shenmue III . The silence of Sega has also been deafening, not a statement, not a tweet, retweet, like, simply silence. The HD remakes will have a huge impact on the success of Shenmue III and the fact they are letting Yu have the IP should have been part of the E3 presentation. Sega's absence is strange and unhelpful. Sony have been off message in the last two days and have no got a consistent line regarding their involvement, i've heard 6 different lines from Sony spokesperson's which is unforgiveable. It all points to a bit of a mess on the comms front. In contrast the community have been incredible and masked some of these early mistakes.

Btw the original game was promoted very well. The was a palpable sense of anticipation among the gaming press worldwide in the months before it's release. It sold over 1 million copies on a user base of under 10 million, but that wasn't the point. Shenmue needed to be a launch title for the Dreamcast that's the reason it got made, it wasn't and the rest is history.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby SheepheadCG » Thu Jun 18, 2015 12:46 pm

Update 6 just went up! Yu is coming to reddit tomorrow :D!!!! He going be answering a lot of questions! This is awesome! We really need to push the extra Tier rewards and try to get some clear info on the stretch goals!

https://www.kickstarter.com/projects/ys ... ts/1268191
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby LikeZoinksYo » Thu Jun 18, 2015 12:52 pm

Rapport System achieved, hopefully. There has been a troll pledge though.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby SheepheadCG » Thu Jun 18, 2015 12:56 pm

Also there is a new article in Famatsu, can anyone translate it? I know it will take a lot of work, but looks like there a huge amount of info in there!

http://imgur.com/a/tSsnL

SheepheadCG has received a thanks from: Giorgio
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby The Grrreat Chai » Thu Jun 18, 2015 12:58 pm

Decided to up my pledge as I require all 4 toy capsule figures in my life. Let's get to Bailu Village and Choubu!!
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby spinksy » Thu Jun 18, 2015 12:59 pm

LikeZoinksYo wrote: Rapport System achieved, hopefully. There has been a troll pledge though.


what do you mean Troll pledge?
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby Gen » Thu Jun 18, 2015 1:01 pm

someone pledged a large amount and then quickly withdrew the pledge.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby LikeZoinksYo » Thu Jun 18, 2015 1:03 pm

spinksy wrote:
LikeZoinksYo wrote: Rapport System achieved, hopefully. There has been a troll pledge though.


what do you mean Troll pledge?


Someone altered their pledge several times. Putting us at the 200k point then back down to 199k.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby RiGoRmOrTiS » Thu Jun 18, 2015 1:10 pm

down to 193 now.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby LikeZoinksYo » Thu Jun 18, 2015 1:14 pm

Ouch.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby James Brown » Thu Jun 18, 2015 1:19 pm

Thought my counter was bugged when I saw it reach 3.2 about 30 mins ago, and now it's under :(
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby spinksy » Thu Jun 18, 2015 1:26 pm

Why would someone do that!?

Should still get over $3.2 though soon
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby Taren Fox » Thu Jun 18, 2015 1:27 pm

I wouldn't be surprised if the counter was just glitching out.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby sand4fish » Thu Jun 18, 2015 1:36 pm

TROLL PLEDGERS... It's a thing now in Kickstarter.
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Re: Shenmue 3 Kickstarter announced at E3 2015!

Postby Shenmuehua » Thu Jun 18, 2015 1:39 pm

Maybe we should send them some retired mad angels.


Seriously apart being an idiot what s the point of doing this?
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