by Anonymous81 » Tue Feb 23, 2016 6:02 pm
In my humble opinion, the only way we could have gotten closer to 10 million would have been:
1) Immediate, clear, professional PR campaign to explain exactly why the Kickstarter was necessary, and exactly what Sony's role was (and more importantly, wasn't.) The backlash due to bad assumptions and misunderstanding was enormous and definitely hurt the campaign.
2) A much more polished and well organized campaign, especially in terms of explaining exactly what the different stretch goals actually meant and how the game might suffer if those goals weren't reached. (We honestly still don't know this with any true clarity.)
3) An initial goal of 2 million, but explaining very clearly that this was for a simple, story based, narrative heavy continuation of the saga and not necessarily a "true Shenmue experience." Then make clear that, for that, they need 10 million, and why. And what that will look like mechanically and in terms of actual, practical mechanics & systems, in concrete terms.
4) A smooth transition from the KS to the PayPal campaign, with rewards that carry over, stack, can be combined, etc. etc.
5) Sony working harder to promote the campaign (both of them,) since their involvement would no longer be the albatross that it became in terms of public perception, as that would already have been addressed in #1.
If ALL of that had happened, we might have reached 10 million. Or at least 7 - 8 million. (We might still hit 7.)
All of that having been said... it is still my strong suspicion that none of the problems the above 5 steps could have addressed were actually avoidable. I think the E3 presentation was essential to their getting even to what they did, and that the decision to announce it at E3 happened so fast, and was such kismet in terms of the right people being at the right place at the right time, they had to act quickly without much planning. And without much budget to hire a campaign team, since they didn't know how much if anything they would raise, and since YsNet apparently is putting all their resource into this.
So the above steps aren't intended to be criticisms of YsNet, or even Awesome Japan. I just think it was what it was, and that's just how things worked out. Still better off doing it the way they did - imho - than if they had waited until after E3, lost all that exposure, but had a more well run campaign. We'll never know for certain of course.