...you could elaborate on what is so "shit" about the marketing and what you would like to be done? I personally thought that announcing it at E3 was a great way to promote the Kickstarter and get things going. Surely marketing and promotion costs money? And surely they have little money and hence why the Kickstarter is so important?
Sorry mate, I was being a knob. I totally agree, I think announcing it at E3 was fantastic, and I'm delighted that Sony will be covering the marketing of Shenmue III.
However, the current Kickstarter campaign being run by Awesome Japan is shit . Off the top of my head, I can think of a few ways to immediately improve it massively:
1) Mark all current videos and images of Shenmue III clearly with "concept art/images" a la Bloodstained did.
2) Immediately tidy up the main Kickstarter page: clearly show the stretch goals at the top of the page, have relevant links to Shenmue history for new people to see what all the fuss is about, link the update videos on the main Kickstarter page so they're there for all to see clearly - I've been following the campaign religiously since the announcement, and I've only just stumbled upon the Shenmue III theme that was released a couple days ago by watching AdamKoralik's video. People are missing this stuff because the campaign is so badly laid out.
3) Put a huge, huge fucking header clearly stating that $10M is required to make the full Shenmue III that Yu Suzuki has envisioned. Make that abundantly clear to absolutely everyone, right away.
This is not to mention some of the cooler things like maybe ripping off the Bloodstained campaign even further, and adding "social media achievements" to it, unlocking new stretch goals for a certain amount of tweets, likes, views or whatever.