I don't really care about any negative spin or "pressurizing" that might be going on because of this $30 on the 3rd campaign. If you feel pressurized by people who don't know you on the internet asking you to donate more money if you feel like it, you're kind of being a baby. Your personal stakes are non-existent here. If you never give the extra $30, no one will ever know.
Whenever someone tries to create something positive, there will always be detractors. That doesn't mean you should stop, though, because as I said, there will ALWAYS be detractors. Detractors don't create shit; they cause a net negative effect in any situation they're in.
I look at this $30 on the 3rd campaign in a positive light. I think, "if I skip a couple meals out this month and make my coffee at home every morning, $30 shouldn't be any problem at all." It's positive reinforcement, helping me do something I should be doing anyway. I will definitely be donating on the 3rd.
All that said, no one who doesn't donate on the 3rd should feel bad. I think we as a community will have to reinforce that in the near future, when we don't meet whatever stretch goal we fall short of and some members start pointing fingers at those who didn't give more. Let me repeat, NO ONE should feel bad if they don't donate on the 3rd.
Personally, I'm in a very transitionary position. I just got the full-time job that I've been working 2 straight years specifically to get. If this KS campaign happened a month previous I would be tapped for cash. If it would have happened two months from now I would be able to give much more. Instead it's happening right now, right in the middle of the transition. I have to be very careful about how much I give, and have been thinking a lot about it.
Each person has a certain amount they're willing to give, and they shouldn't be made to feel bad about it. On the other hand, there are surely a lot of people who could give a little more, and will respond positively to our $30 on the 3rd campaign.